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About Me

I love the challenge of making the interface between man and computer a smooth, pleasurable and effective experience. Is that a job?

Lucky for me, it is!

Throughout my diverse career, I have unearthed my true passion: simplifying and enhancing processes to ensure a more enjoyable experience for everyone involved. I find solace in problem-solving and continuously expanding my knowledge.

With a Bachelor's degree in Physics and a professional journey spanning various fields such as cloud computing, government agencies, and a role as a graduate entrant at Ford Motor Company, I eventually stumbled upon what I consider my genuine calling: user-centered design. Looking back, every phase of my professional life appears to have been preparing me for this path. Working closely with clients to identify their cloud requirements not only allowed me to delve into human psychology and behavior but also encouraged me to extensively explore the subject through wide-ranging readings. In every administrative position I've held, I meticulously reviewed and revised existing systems, striving to understand how things were done and how clients preferred them to be done. I developed digital solutions that boosted accuracy and efficiency, giving employees more time to focus on substantive tasks. Undoubtedly, design is my realm, and I relish every facet of the creative process. Conducting user interviews, analysing data, engaging in rapid iterations, performing user testing, and crafting intricate designs—all these activities ignite my mind with the fervour of an exuberantly lit Christmas tree.

Embracing new challenges and acquiring new skills are endeavours I wholeheartedly embrace. My house stands as a testament to this, adorned with an assortment of equipment ranging from a saxophone and a drum kit to boxing gloves, various bicycles, audio and camera gear, as well as disassembled computers and neglected climbing shoes. Similarly, I take pleasure in continuously updating my knowledge and expertise in all aspects of effective design. I have studied coding, extensively explored relevant literature, and employ this understanding to explore novel techniques, refine methodologies, and uncover how emerging technologies can intertwine with design tools to enrich our lives. Applying this innate curiosity to address your UX needs is my next profound aspiration.

Together, let's transform possibilities into reality!

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